Drawingzilla was invited to illustrate Itaú's Rock in Rio sponsorship. The biggest and most important bank in Brasil, with more than 55 million clients, invited great personalities to portray this campaign, such as Marcos Mion, Pedro Sampaio, Vanessa Lopes, Raphael Vicente, and MC Dricka.
These illustrations were created to translate Itaú's brand personality, associating the brand with core values such as being cultural, young, hip, and connected to music.
Art Direction, Illustrations and Motion: Drawingzilla
Production and Approval: A-Lab
Agency: OIO - Xando Franzolim